Improving wayfinding at Melbourne’s busiest train station
Improving wayfinding at Melbourne’s busiest train station
Public Transport Victoria was looking for ways to help passengers navigate their way through Flinders Street Station. The focus of this project was digital information displays.
It was not possible to test in situ so we simulated the experience in a warehouse, using signage and background sounds to set the mood. We involved 30 people with a range of demographics, backgrounds, accessible needs, experiences and knowledge of the train network.
A week of testing sessions, with iterations each day, resulted in the final displays now live at Flinders Street Station, and guidelines for rolling out digital information across the rail network.
This project was a Finalist in the Digital category of Australia’s 2019 Clear Communication Awards. More detail on the approach is in this blog.
Client: Public Transport Victoria
Year: 2018 (while Alexandra was working at Meld Studios)