Attracting and retaining key workers
Attracting and retaining key workers
Working in collaboration with Tourism North East, we engaged with a broad range of stakeholders—local businesses, councils, citizens, workers, potential workers—to better understand why it’s so hard to attract and retain key workers in Victoria’s high country region.
We used a combination of primary research and iterative prototype testing to take what we already knew about this challenge, and turn it into real ideas we could try out. As the project moved forward so did our understanding of what the most pressing problems were, and what we might do about them.
We moved into prototyping and testing potential solutions for alternative employment models, as well as marketing strategies, and the availability and management of accommodation.
Client: Tourism North East
Year: 2022 (while Alexandra was working at Meld Studios)